Nestlé: Unique research service created confidence in our design process

“Nestlé recognizes the importance of packaging as a promoter of a product. Likewise, we trust that the product users are the best experts of our product. Therefore, it is crucial that consumers are heard when packaging is renewed. Sense N Insight has assisted us in bringing consumer insight and experiences into the packaging design process by studying the designs from versatile perspectives, while at the same time validating and guiding the work of the design company. The results have been reported in a clear and numeric way, which has made it possible to compare the results to the previous versions of the design lines,  providing concrete guidance for improving designs.

Sense N Insight’s service attitude has been excellent. Researchers have worked with expertise and flexibility, and working with them has been both easy and enjoyable. The professionals at Sense N Insight have developed a compact service package that guides the brand from the beginning to the end of the design process. This kind of service is hard to find anywhere else. With Sense N Insight’s methods, we gained valuable information in the beginning of the design process about the distinctiveness, appeal and the image of our product in comparison to its competitors. With the guidance of the research results and the second round of iteration, we were able to create designs that spoke to the customers in the competitive environment. Examining the packaging at different stages of the design process created information, which will make the launch of the new packaging less risky. The most useful part of the research was the application of the same methods at the different stages of the design process. Following the SNI SCORE made it easy to see how the designs were developing. Based on our experience, I can recommend Sense N Insight’s packaging research services to companies involved in packaging design development.”

-Erik Magnus Melsom, Nordic Brand & Innovation Manager, Nestlé

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