{"id":442,"date":"2018-10-01T14:07:17","date_gmt":"2018-10-01T11:07:17","guid":{"rendered":"https:\/\/www.senseninsight.com\/8-steps-to-fail-your-packaging-renewal\/"},"modified":"2021-11-10T13:17:25","modified_gmt":"2021-11-10T11:17:25","slug":"8-steps-to-fail-your-packaging-renewal","status":"publish","type":"post","link":"https:\/\/www.senseninsight.com\/en\/8-steps-to-fail-your-packaging-renewal\/","title":{"rendered":"8 steps to fail your packaging renewal"},"content":{"rendered":"

Have you ever wondered, why packaging renewals fail?<\/strong> According to our experiences, by following these steps the likelihood of succeeding will drop drastically.<\/p>\n

1. A good package almost builds itself, so don\u2019t plan the project but follow your intuition.<\/p>\n

2. Be sure to budget as little funds as possible for the renewal. In fact, doing things yourself saves money on many steps.<\/p>\n

3. Design the package yourself as far as possible, and don\u2019t involve the design agencies, material manufacturers, printing houses and other professionals into the development process before all the important issues have been decided on and can no longer be changed.<\/p>\n

4. Do not aim at anything new, but stay with the well-known concepts, the same as others are using.<\/p>\n

5. Keep in mind that packaging is a cost, not an investment. Save on the materials as well as with everything else to minimise the unit cost. Only the protective properties and speed of production will ultimately matter.<\/p>\n

6. You know your product, so you know what kind of packaging it should have. Don\u2019t ask the consumers what they value in your packaging.<\/p>\n

7. If your new design looks good on paper and as an individual prototype, it\u2019s going to sell for sure! Don\u2019t waste your money on consumer research to see how it stands out from the competitors on the shelf or whether it communicates your product\u2019s sales points to its target audience.<\/p>\n

8. If your packaging looks great, there\u2019s no point in losing more funds or energy into marketing it.<\/p>\n

It is often enough just to follow a couple of these steps, but if you follow the full list as closely as possible, you\u2019ll maximise the outcome.<\/p>\n

If you want your product launch to be conducted thoroughly and based on knowledge, Sense N Insight applies the latest technologies with the best traditional methods to measure your package\u2019s and product\u2019s sales potential. So if you want the critical points of the launch to be researched in advance, we\u2019d be happy to tell you how to do it. We can also tell you where to get the best possible packaging design, and if necessary, we\u2019ll advise you to get the materials for your packaging. We know the right people for the best packaging.<\/p>\n

Eero Seppala<\/strong>
\nShopping & Retail Testing,
\nSales & Marketing
\neero.seppala(a)senseninsight.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered, why packaging renewals fail? According to our experiences, by following these steps the likelihood of succeeding will drop drastically. 1. A good package almost builds itself, so don\u2019t plan the project but follow your intuition. 2. Be sure to budget as little funds as possible for the renewal. In fact, doing…<\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkelit-en"],"yoast_head":"\n8 steps to fail your packaging renewal - Sense N Insight<\/title>\n<meta name=\"description\" content=\"Have you ever wondered, why packaging renewals fail? 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