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8 steps to fail your packaging renewal
Have you ever wondered, why packaging renewals fail? According to our experiences, by following these steps the likelihood of succeeding will drop drastically. 1. A good package almost builds itself, so don’t plan the project but follow your intuition. 2....
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Strapping success for suspender packaging – a compelling package is a company’s best investment!
In 2013, entrepreneur Marjaana Laajakoski bought the 80-year-old company Helsingin Olkain (eng. Suspenders of Helsinki), which she has slowly brought to this millennium, while respecting traditions. The company manufactures suspenders and belts for various needs, such...
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Nestlé: Unique research service created confidence in our design process
"Nestlé recognizes the importance of packaging as a promoter of a product. Likewise, we trust that the product users are the best experts of our product. Therefore, it is crucial that consumers are heard when packaging is renewed. Sense N Insight has assisted us in...
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