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8 steps to fail your packaging renewal
Have you ever wondered, why packaging renewals fail? According to our experiences, by following these steps the likelihood of succeeding will drop drastically. 1. A good package almost builds itself, so don’t plan the project but follow your intuition. 2....
read moreStrapping success for suspender packaging – a compelling package is a company’s best investment!
In 2013, entrepreneur Marjaana Laajakoski bought the 80-year-old company Helsingin Olkain (eng. Suspenders of Helsinki), which she has slowly brought to this millennium, while respecting traditions. The company manufactures suspenders and belts for various needs, such...
read moreNestlé: Unique research service created confidence in our design process
"Nestlé recognizes the importance of packaging as a promoter of a product. Likewise, we trust that the product users are the best experts of our product. Therefore, it is crucial that consumers are heard when packaging is renewed. Sense N Insight has assisted us in...
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