8 steps to fail your packaging renewal

8 steps to fail your packaging renewal

Have you ever wondered, why packaging renewals fail? According to our experiences, by following these steps the likelihood of succeeding will drop drastically. 1.       A good package almost builds itself, so don’t plan the project but follow your intuition. 2....
Nestlé Testimonial

Nestlé Testimonial

Nestlé: Unique research service created confidence in our design process “Nestlé recognizes the importance of packaging as a promoter of a product. Likewise, we trust that the product users are the best experts of our product. Therefore, it is crucial that...