Sense N Insight was created in 2017 to provide facts instead of assumptions for companies’ packaging development processes. Our mission is to help our clients to develop better packaging.
The Sense N Insight research concept was created by three research companies. Our professional background is in consumer research, food sciences, and packaging.
- Makery, est. 1995, sensory testing and concept development
- Best Before UX Research, est. 2014, eye tracking
- Package Testing & Research, est. 2016, packaging research
“Packaging has a central role to play both in consumer experience and willingness-to-pay. The research designed and executed by Sense N Insight resulted in important customer understanding relevant to the success of our product launch that has been utilised in Welmu’s product development and commercial concept design.”
Jaakko Kaminen, CEO, Welmu International
“With Sense N Insight’s methods, we gained valuable information in the beginning of the design process about the distinctiveness, appeal and the image of our product in comparison to its competitors. Following the SNI SCORE made it easy to see how the designs were developing. Based on our experience, I can recommend Sense N Insight’s packaging research services to companies involved in packaging design development.”
Erik Magnus Melsom, Nordic Brand & Innovation Manager, Nestlé
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